⚡“BEVeRGAGE”⚡

Embarking on the journey of building a company has it’s share of memorable moments, some of which are hilariously unexpected. Allow us to share a story from our experience!

During the meticulous process of designing our Espresso Martini label, we looked over every detail countless times. Despite our best efforts, it's astonishing how easily the eyes can gloss over mistakes after prolonged exposure. After numerous revisions and brainstorming sessions, we reached a point where we believed our label was flawless.

Or so we thought…

It wasn't until we received a shipment of 16,000 labels adorned with the glaring typo "BEVERGAGE" smack dab on the front that reality hit us like a ton of espresso beans! It took a friend's puzzled question—“Are you trying to invent a new word?”—for us to notice the error. While we were tempted to introduce a new term, it wasn't our intention

Despite the initial shock, we couldn't help but see the humor in the situation. We decided to embrace the mishap, holding onto the misprinted labels as quirky keepsakes while promptly ordering replacements in time for production to proceed smoothly.

Now comes the question: what to do with this surplus of '“BEVERGAGE” labels?

Here are a few fun ideas we've entertained:

1.Transform them into clothing and sport them at an "everything but clothes" party for a guaranteed conversation starter.

2.Get creative and repurpose them as festive streamers to adorn our next celebration.

3.Embrace the typo and launch a limited run featuring the infamous "BEVERGAGE," sparking curiosity and potentially making it a quirky trend??

In the end, while our Espresso Martini label mishap may have been a hiccup along the way, it's moments like these that add character to our journey as a company. After all, laughter truly is the best business partner